Privacy Policy

How we use your personal information



The personal information we collect allows us to correspond with you on the latest updates from Nitharsanam service, launch of
new movies or packages or other content products, personalized cinema recommendations, software updates etc. It also helps us to improve our services,
content, and advertising.

We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Nitharsanam's products, services, and customer communications.

If you enter into a contest or similar promotion we may use your contact information you provide to administer those programs.


Collection and Use of Non-Personal Information

We also collect non-personal information data in a form that does not permit direct association with any specific individual. We may
collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and
how we may use it:


We may collect information such as gender household type, occupation, language, zip code, area code, unique device identifier, location, and the time zone where a Nitharsanam device is used to stream content from Nitharsanam content servers, so that we can better understand customer behavior and improve our products, services, and advertising.
We also may collect information regarding customer activities on our website (Nitharsanam.tv), Nitharsanam Facebook pages, Nitharsanam YouTube channel and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined. In such cases Nitharsanam shall follow anenforce the privacy policies as applicable and relevant in the case of personal information as has been outlined in this policy document.



Cookies and Other Technologies
website, online services, social networking sites, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Nitharsanam and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure theffectiveness of ad ampaigns. If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by modifying your account settings, If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Nitharsanam advertising services and does not affect interest-based advertising from other advertising networks.

Nitharsanam and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Nitharsanam more personalized and convenient. For example, knowing your first name lets us welcome you the next time you visit the Nitharsanam website. Knowing your Indian mother tongue or primary Indian cinema language and if you are an individual or a couple or a young family helps us provide a personalized and more relevant choice of Indian cinema and other films.

As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and click stream data.

We use this information to understand and analyze trends, to administer the
site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. Nitharsanam may use this information in our marketing and advertising services.